The word on the street...

William Jeanes

“Peter De Lorenzo has conducted what I hope is a premature autopsy of the American automobile industry. If you can read The United States of Toyota book without repeatedly banging your head on your desk in frustration at the self-destructive transgressions committed by Chrysler, Ford, General Motors and the United Auto Workers, you are either dim-witted or work at Toyota. De Lorenzo’s take on the industry is merciless, clear-eyed, accurate, frequently funny and, Thank God, hopeful. I wish I had written this book. More to the point, I wish everyone who works in the U.S. auto industry—drones and hotshots alike—would read this book.”

 —William Jeanes,
co-author of Branding Iron and former editor-in-chief and publisher of Car and Driver
Posted on Wednesday, September 26, 2007 at 01:35AM by Registered Commenter[Your Name Here] | Comments Off

Bob Lutz

“As usual, Peter’s many pointed criticisms and scathing rants are merciless, and mostly on target. But his take-no-prisoners style is borne of emotion. His passion for the automobile and the automotive industry makes the story read less like corporate analysis and more like a gut-wrenching love story. I will be especially interested to read the sequel!”

—Bob Lutz
Vice Chairman, Global Product Development
General Motors Corporation


Posted on Tuesday, September 25, 2007 at 09:59PM by Registered Commenter[Your Name Here] | CommentsPost a Comment